STEP 3
Supplier Relationship Management
Publishing Date, Read Time, Reviewer: Christoph Horlebein, CEO Horlebein Consulting
Strong supplier relationships are the backbone of resilient product strategies. This step shows how trust, transparency, and structured collaboration can prevent obsolescence surprises, enable early warnings, and foster co-creation. Learn how the Triple Fit Framework turns partnerships into strategic assets for continuity and innovation.
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About the author
Christoph Horlebein
Christoph’s journey in product management began in 2017 at Brainlab, where he led the development of a robotic arm that became the first fully robotic intraoperative imaging device with FDA and CE approval. He later ensured its post-launch success through risk management initiatives. At Abbott, he managed a $1 billion product portfolio, introducing digitalized systems for supply chain and lifecycle management that reduced redesign and opportunity costs significantly.
Drawing on these experiences, Christoph now helps high-tech, regulated industries transform risks into resilience through AI-driven, data-backed strategies that integrate people, processes, and technology. With a Master’s in Electrical Engineering (TUM | ETH Zurich) and certifications in Project Management, Design Thinking, Quality Management, and Lean Six Sigma, he promotes sustainable product development through empowered teams. As an active speaker and advisor for IIOM and COGD, Christoph’s mission is to future-proof businesses by merging innovation, culture, and intelligent risk management.
Martin Riedel
Martin Riedel is a global expert in Account Management, consultative sales, and business transformation with over 25 years of international experience spanning engineering, export leadership, and strategic roles at Schneider Electric. He has led large-scale automation projects across Europe and the Middle East, expanded markets in Eastern Europe with a 15-fold sales increase, and built enduring global partnerships, notably supporting a leading F&B company for two decades.
Known for his strategic and relational approach, Martin developed value quantification tools and a “Strategic Relationship Building Process” that enhanced trust, alignment, and long-term growth. With degrees in engineering and business management and executive education at institutions like IMD, INSEAD, and HSG, he contributes actively to thought leadership in B2B sales and GAM. Guided by a belief in authentic, co-creative partnerships, Martin helps organizations move beyond transactions to achieve shared success and sustainable growth.